Is your product category important to consumers?

1. Is the category big (total market Demand)?

2. Is it growing?

3. Is it frequently shopped (relative to other categories)?

4. Does the category drive retail choice?

5. What is the retailer’s share of wallet or penetration and how does that compare to other retailers? Do consumers view this as a strength of the retailer or a relative area of weakness?

Testimonials
Order OnlineBuy on amazon.comOrder on amazon.comOrder on bn.comBuy on indieboundOrder from Borders BooksOrder from Rainy Day BooksOrder from amazon.com
Bulk Orders: Multiple Copy Discounts