1. What technology is driving consumer change?
2. Do you know how to reach today’s digitally connected consumer?
3. Do you know how to profit from untapped demand?
4. Is your vision built around rapidly changing consumers?
5. Are you committed to acting on the increased amount of virtual communication between consumers?
6. How committed are you to your demand chain?
7. Are you only appealing to your consumers’ obvious needs?
8. How effective is your media spend in reaching your target consumers?