To keep pace in a demand-driven economy your company needs to ask itself four critical questions

1. Who are my most profitable customers?

2. What is their unsatisfied current, latent and emerging demand?

3. How do I differentiate my products and services so I better satisfy the demand of the most profitable customers?

4. What is our action plan to align the people inside my company to satisfy the demand for all of our customers outside the company?

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