Changing the way companies do business doesn’t happen overnight. A plan to win is required. These easy lists tie back to the deeper content of the book and (hopefully) help set companies on the road to success.
Eight Smart Questions Every Company Must Ask Itself
Does Your Company Look Like a Winner?
Develop a Theory on a Growing Demand
The Global Economy Is Affecting Your Company in Four Key Ways
Keeping Pace in a Demand-Driven Economy
The Five Critical Factors to Long-Term Business Success
Your People Have to Change the Way They Think
How to Win in a Demand-Driven Economy
Find the Customers Who Want Your Product
It's All About Precision
Is Your Business Innovative?
Is Your Idea of Pricing Models Right?
Is Your Product Category Important to Consumers?
The Five Rules of Pricing
You Have a Playbook, but is it Good Enough to Win the Game?