Dave Calhoun, CEO, Nielsen, and Rick Kash, Chairman, The Cambridge Group, introduce a compelling, demand-based business model that companies like McDonald's, Best Buy, Anheuser-Busch and Allstate are using to win despite today's competitive business environment.
Using real examples, real facts and insights from CEOs and other senior leaders who led dramatic change, this book goes beyond theory and provides important tools that can be applied immediately to solve everyday challenges.
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